Deepfake

Simple

A fake photo, video, or voice made by a computer to look or sound real.

Standard

A deepfake is AI-generated media — a face, voice, or video — designed to look or sound like a real person. Scammers use them to trick people, so it's important to verify anything surprising.

Detailed

Deepfakes use generative models to synthesize convincing images, video, or cloned voices of real people. They enable new scams (e.g. a cloned relative's voice asking for money). Defenses are behavioral: verify through a trusted channel, agree family code words, and be skeptical of urgency and secrecy.